Our work with Austrian Lotteries began in 2014. An initial website project grew into a long-term partnership spanning public information, customer services and the tools its retail partners use.
The first project was spiele-mit-verantwortung.at, the website for the organisation’s responsible-gaming brand. We were asked to redesign it and help present a complex subject clearly to a broad audience.
The content needed to be understandable without becoming either promotional or overly academic. A central feature was an interactive, anonymous self-assessment designed to help visitors recognise potentially problematic gambling behaviour.
We also identified opportunities for the platform’s further development. That work, and the understanding built during the project, led to the next commission.
The next task was lotterien.at. It needed to serve customers, stakeholders and the media, while bringing many products, interfaces and external systems into one platform. We designed and developed a site that gives visitors access to information and interactive services across that range.
The platform also supplies other channels. Working with app agency bitsfabrik, we connected dynamic content to the native lottery app. Animated Lotto and EuroMillions jackpot information appears on screens in retail outlets across Austria. A separate tool lets the group’s customer service centre distribute free entries awarded through partner promotions.
In 2018, we developed partner.lotterien.at, an extranet for retail partners. With MacSchneider, we integrated e-learning to support onboarding and ongoing training in player protection, anti-money-laundering requirements and new products.
In 2021, we added custom dashboards for sales competitions. The client saw more logins and greater participation around product launches, extending the portal’s role beyond training and reference material.
The partnership continues to develop. In 2023, that included the change from “Spiele mit Verantwortung” to “playsponsible”. The range of work has grown, while the close collaboration remains.
One website, many audiences: lotterien.at lets us answer the questions people bring to us. It is an efficient way to communicate credibly and authentically and to report relevant developments transparently. In Rudy Bohrer, we have the right partner to support both the strategic direction and the practical delivery of our digital presence.
When we have new ideas for lotterien.at, Rudy and his team ask the right questions to bring them into focus. We value the creative exchange, analytical approach and excellent implementation, always with the user journey in mind.
We worked with Rudy Bohrer and his team to create a portal for all our retail outlets. The technical quality deserves the highest praise. The interface is intuitive and easy to navigate, and the modern visual design adds to the experience. The agency continues to support the portal with advice and practical help, implementing our requests with great professionalism.
